November 18, 2017
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Talent, creativity define Orange Economy entrepreneurs

By Maria Montecelos

Santo Domingo, Nov 11 (efe-epa).- Talent and creativity are the main resources of industries engaged in the Orange Economy, a trend in the global business world that promotes the use of intellectual capital for sustainable development, and which is gaining particular importance in Latin America, currently establishing itself as an "orange region."

The Orange Economy is a term coined by the Inter-American Development Bank (IDB), which since 2013 has organized the event Demand Solutions for Improving Lives, a day that brings together some of the most creative minds in the world to share innovative solutions for the challenges of development.

The IDB's signature innovation event has scored a particular success in the Dominican Republic, scene of its 8th edition this Thursday, at which 26 speakers in brief presentations showed how their innovations have helped improve lives in Latin America and the world.

Some 2,600 people signed up for the event to learn the experiences of innovators like Mexico's Leticia Gasca, who has made failure her success story.

She told EFE that her Fuckup Nights, "an experiment" created in Mexico in 2012 as meetings where stories of business disasters could be shared, has now reached 140 cities worldwide and has allowed her to gather "a huge amount of data" about cases of entrepreneurial downfalls for the Failure Institute that she directs

"We're interested in a segment that is ignored," the unsuccessful startups "that make up 80 percent of the cases," because it's useful "to study a culture of failure" in order to learn from it.

"Our best solution" for failure is creativity, understood as the sum of "quality and novelty," and an element of "great importance" for development.

Along that line, art and the humanities at last play a "fundamental" role as generators of innovation, another of the speakers, Argentina's Mirta Romay, founder of the first digital theater platform in Latin America - Teatrix - told EFE in a statement.

She focused completely on two "very important" considerations about Teatrix: the idea fits in completely with her concept of a theater "beyond entertainment, being useful also as an instrument for humanization and reflection that leads us to understand that the world is our neighbor." That is the role of art and the humanities in promoting "the togetherness we lack."

The CEO and founder of Posibl., the Argentine Martin Parlato, told EFE that his multimedia company is dedicated to making a social impact "by bringing together individuals, influencers and organizations that strive to empower the dreamers who make the world go round."

Those who bet on their dreams "never expect an ideal situation, because it doesn't exist." They're people who feel comfortable in uncomfortable situations and willingly leave their comfort zone." For that reason, Parlato said, he likes "people who don't make excuses," because excuses "limit your thinking."

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