August 26, 2019
Latest News

Uruguay's Electric Factory helps parents read stories to kids

 Electric Factory General Manager Andres Guarino tells EFE in an interview on Jan. 17, 2019, that his company will launch this year on the international market Read to Me, an interactive projector designed to improve ties between parents and their children through storytelling. EFE-EPA/Federico Anfitti

Electric Factory General Manager Andres Guarino tells EFE in an interview on Jan. 17, 2019, that his company will launch this year on the international market Read to Me, an interactive projector designed to improve ties between parents and their children through storytelling. EFE-EPA/Federico Anfitti

Montevideo, Jan 20 (efe-epa).- Electric Factory, a Uruguayan company, will launch this year on the international market Read to Me, a prizewinner at the South by Southwest (SXSW) festival in the Connecting People category, where it competed against the likes of Microsoft, Airbnb and Google.

The device created by the company is an interactive projector designed to improve ties between parents and their children through storytelling.

With Read to Me, children have a different experience - at the same time they listen to parents read a story they see live and instant visuals, since the device, once downloaded the story to be told, projects the relevant pictures and videos when the adult speaks a key word.

In that way, the company seeks to turn the classic storybook into "a multisensory experience," Electric Factory General Manager Andres Guarino said in an interview with EFE on Jan. 17.

"This is non-invasive technology that improves the experience, complements it and makes memorable this tie between the storytelling parent and the child, and in which magic occurs when the two share this wonderful moment," Guarino said.

Read to Me is just one of the many projects in the works at Electric Factory, since the brand's goal is to make its place in the world through innovation, technology and creativity.

The company, which though based in Uruguay has headquarters in several parts of the world including Argentina, Chile and the United States, has spent 15 years seeking to solve problems for companies in all sectors, such as drugstores and banks, among others.

News history
US, Japan finalize talks on new trade pact

Biarritz, France, Aug 25 (efe-epa).- The United States and Japan finalized negotiations on a new trade agreement that will enable Washington to increase its...

Disney unveils new characters, fresh film projects at D23 Expo

By Javier Romualdo

Russia launches world's only floating nuclear power plant

By Ignacio Ortega

Brazil must abide by EU-Mercosur deal's climate commitments, ambassador says

By Isadora Camargo

Australia vs US basketball match comes under probe scanner

Sydney, Australia, Aug 23 (efe-epa).- Australian authorities said Friday they would probe allegations that some basketball fans were duped into buying...

Bangkok backpackers' mecca to be revamped by Thai authorities

By Gaspar Ruiz-Canela.

US, Vietnam censure China for interfering in Hanoi’s territorial waters

Washington, Aug 22 (efe-epa).- The United States on Thursday accused China of interfering with Vietnam’s exclusive economic zone in the South China Sea and...

Brexit, US trade deal on Abe's agenda ahead of G7 summit

By Antonio Hermosín Gandul.

Mexican president: Legal sabotage being mounted against new airport

Mexico City, Aug 22 (efe-epa).- Mexican President Andres Manuel Lopez Obrador on Thursday complained that the political opposition has been engaging in...

Russia launches humanoid robot on a mission to Space Station

Moscow, Aug 21 (efe-epa).- Russia launched Thursday its first humanoid robot astronaut to the International Space Station in a critical test flight before...

Qantas to test 19-hour non-stop flight toll on passengers, crew

Sydney, Australia, Aug 22 (efe-epa).- Qantas is to test three approximately 19-hour ultra long-haul flights to see what toll they would take on passengers...

Qantas posts 17-percent drop in earnings

Sydney, Australia, Aug 22 (efe-epa).- Australian flag carrier Qantas posted a 17 percent drop in profit before tax owing to an increase in fuel costs and...

Air New Zealand reports earnings fell by 31 percent

Sydney, Australia, Aug 22 (efe-epa).- National airline Air New Zealand's annual earnings for the financial year 2019 fell by 31 percent due to rising fuel...

Nur-Sultan, Aug 21 (EFE).- The foreign ministers of the five Central Asian countries met here Wednesday with US Under Secretary of State David Hale to...

Bilateral deal reached on Mexican tomato exports to US

Mexico City, Aug 21 (efe-epa).- A bilateral agreement has been reached on Mexican tomato exports that will bring a halt to a United States anti-dumping...

Samsung at risk of losing its semiconductor leadership, says report

Seoul, Aug 21 (efe-epa).- Samsung is on its way to losing its leadership in semiconductor global sales to Intel, according to a leading semiconductor market...

Breathtaking spots offer tourists birdseye views of Uruguay's capital

By Sarah Yañez-Richards

Stabilizing peso is priority, Argentina's new finance minister says

Buenos Aires, Aug 20 (efe-epa).- New Finance Minister Hernan Lacunza said Tuesday that his main goal would be shoring up the Argentine peso, which has...

Butterfly wings could hold key to fighting forgery

By Snezana Stanojevic

Focus is on Macri's goals, Argentina's incoming finance minister says

Buenos Aires, Aug 19 (efe-epa).- Incoming Argentine Finance Minister Hernan Lacunza said Monday that he could not discuss the details of his meeting with...

US gives China's Huawei another 90-day reprieve on sanctions

Washington, Aug 19 (efe-epa).- Chinese tech giant Huawei Technologies on Monday criticized the sanctions imposed by the Donald Trump administration as being...

Iran faces the scourge of fuel smuggling

By Artemis Razmipour

China urges Trump to keep his word, allow business with Huawei in US

Beijing, Aug 19 (efe-epa).- Beijing on Monday urged Donald Trump to keep his word and allow companies in the United States to do business with Chinese tech...

Japan's trade deficit widened by 9.8 percent in July

Tokyo, Jul 19 (efe-epa).- Japan had a trade deficit of 249.6 billion yen ($2.35 billion) in July, a 9.8-percent increase compared to the same month last...

I agree Welcome to news4europe.eu. We use cookies to improve your online experience. Find out more.