September 23, 2019
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Creative industry shows potential at London Design Festival

London, Sep 13 (EFE).- The London Design Festival returns this weekend to the British capital with events and facilities bringing together the best of the creative industry.

The event will bring together internationally renowned artists and architects until Sunday 22 September to promote London as the global capital of design.

Event director Ben Evans told Efe: "The whole reason the festival exists is to try and find a moment in the year that we can tell the story of design as loudly as possible."

For nine days, visitors can enjoy projects and exhibitions at the Victoria and Albert Museum, which acts as the center of the festival.

It also features works by international names, including architects Kengo Kuma and Sam Jacobs, whose works were highlighted by Evans.

Paul Cocksedge, Tomoko Azumi, Marlene Huissoud and Max Lamb are among the artists who will meet at this annual event, which was conceived by Evans in 2003 along with British designer John Sorrell.

The Global Design Forum will offer talks, debates, tours and workshops to reflect the most avant-garde thinking of the design world.

There will also be events in various districts in the city, including Marylebone and Mayfair, with activities and works from artists.

Japanese architect Kengo Kuma will delight visitors with his work Bamboo Ring, located in the courtyard of the V&A.

Kuma told Efe he tried to seek harmony with the architecture of the museum building.

“Here there’s an old building and there’s a garden, it’s very peaceful and we don’t want to disturb that kind of peacefulness, we decided to use bamboo to match this kind of peacefulness,” he said.

Asked about what the city of London represents for him as an architect, he said the V&A is the best place to show and reflect on the future of materials.

Another artist who shows his work at the festival is Canadian Matthew McCormick.

His installation Avalanche seeks to provoke personal reactions for each visitor and is made of a black cabin with pillars in which the architect plays with light, sound and reflections.

In his work, McCormick tells a personal story of suffering closely related to the climate crisis affecting the planet.

"What we wanted to do was to elicit an emotion be it soothing or uncomfortable, indifference is what we don’t want and when it comes to the narrative around climate change it’s really promoting that conversation,” he said.

“I think as someone from North America we look to Europe as a place steeped in history, culture and art and we take a lot of reference from it and so it’s not lost on me and how wonderful it is not only to be in London but at the V&A.”

Sustainability and climate change are very present issues in the designers' works for the 17th year of the festival.

An installation by architect Sam Jacob reflects on pollution in the oceans with a large glass cube located on the roof of the gallery entrance where images are projected. EFE


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