July 15, 2019
Latest News

Selling sex toys to ultra-Orthodox Jews

By Pablo Duer

Jerusalem, Jul 8 (efe-epa).- Talking about sex may be taboo in ultra-Orthodox Jewish society, but one couple is hoping to overcome that barrier in order to sell sex toys discretely so that Haredi couples don't run out of steam.

Limor and Dudu Kleinman, a couple who lives in the Jewish settlement of Tsur Hadasah on the outskirts of Jerusalem, have for years delved into issues related to sexuality.

Limor has a university degree in sexual therapy and Dudu has taken multiple courses on the subject.

About two years ago they decided to open their own business focusing on one group in particular - ultra-Orthodox Jews.

Their company, which they called "Ve-Ahavtem" - a Biblical expression in Hebrew meaning "and you shall love" - combines advice with the sale of erotic toys under the supervision of a rabbi who ensures the products conform to "Halakha" or Jewish Law.

Dudu told Efe their products comply with Halakha, whereby men and women have to be together and bring children into the world, and another commandment is that the man has to keep his wife happy.

In order for this to happen, according to Dudu, couples need to invest in their relationships, and Ve-Ahavtem provides the tools for that.

By tools, Dudu was referring to the sex toys they sell, which they call "pleasure products." All of them are certified medically and rabbinically, and are exclusively designed for use by couples and not individually, as the aim is to improve married life.

They pointed out that products for male masturbation are strictly prohibited in Jewish Law because it would lead to a waste of semen, something that should only be used for reproductive purposes.

They do sell weights to strengthen a woman's pelvic floor, a remote-controlled vibrator and rings to prolong an erection.

"In Judaism, pleasure products are 100 percent accepted. What is not accepted is what pornography uses them for because if you look into any regular sex toy store, you will see a lot of photos that don't match Jewish people's values like pictures of naked women or naked men," said Limor.

She added that what they were selling were their own products and they could not sell products from other brands as they depicted body parts, which went against their values.

The aim of pleasure products was to improve intimacy and not substitute a man or a woman, she said.

They said in order to establish Ve-Ahavtem, they had to face the challenge of negative perception surrounding the toys, especially among members of the religious community, something they managed to change with the help of rabbis and by separating pleasure products from pornography.

"What we did is taking those pleasure products and changing everything around them. As long as we take the pornography out of those products, it's all allowed and it's even sometimes necessary for some couples," said Limor.

One of the most important aspects of their business, considering the taboo surrounding sexuality among the community, is discretion.

The toys not only come in completely enclosed cardboard boxes, but couples can collect them from outside the door in order to avoid going inside.

Their clients range from young newlyweds to longtime couples.

Limor said women made most of the purchases and many couples approached them before getting married to prepare for the wedding night.

People come not only from the ultra-Orthodox neighborhoods of Mea Shearim or Bnei Brak, but from other settlements and even Tel Aviv to the small private sex clinic at Limor and Dudu's house.

They also have Muslims clients who, according to Limor, come to them because their approach to sexuality is removed from the pornography that is abundant in conventional sex shops, which is forbidden in Islam.

For Limor, who seeks to play the role of a sex educator for adults, pornography is the worst sex teacher in the world, and it harms both religious and non-religious people by creating a world of sexuality that does not conform to reality.

Another topic the couple has been considering is the role to play on social media, which they feel has made people forget how to interact with one another, including talking about sexuality correctly.

To counter this, they offer games in instruction manuals encouraging couples to ask one another intimate questions that they would usually be embarrassed about asking. EFE-EPA

pd/sc/sh

News history
Residents of historic Panama neighborhood fight gentrification

By Maria M.Mur.

National health alert in Philippines after over 450 dengue deaths

Manila, Jul 15 (efe-epa).- Philippines on Monday declared a national alert due to a dengue outbreak, with over 106,630 cases recorded in the first half of...

San Juan Parangaricutiro, Mexico's Pompeii buried by Paricutin volcano

By Manuel Soberanes Cobo

The Japanese island in the heart of South America

By Gina Baldivieso

More and more reports of sexual abuse against minors in Panama

By Ana de Leon

Protesters in US urge end to migrant detention centers

By Laura Barros

US lawmakers spotlight conditions for migrant kids detained on the border

Washington, Jul 12 (efe-epa).- With fear of the guards, feeling ill, with little sleep and no soap in sight, so the hours go by for thousands of children...

Japanese government apologizes for discriminating against lepers for decades

Tokyo, Jul 12 (efe-epa).- The prime minister of Japan on Friday apologized to leprosy patients and their families who suffered discrimination and isolation...

Trump gives up on adding citizenship question to 2020 Census

Washington, Jul 11 (efe-epa).- President Donald Trump on Thursday abandoned his bid to have a question about citizenship added to the 2020 US Census,...

Pelosi says Trump is terrorizing immigrants with threat of raids

Washington, Jul 11 (efe-epa).- The speaker of the US House of Representatives, Nancy Pelosi, said Thursday that President Donald Trump's threats to round-up...

Maradona's childhood streets plagued by poverty and violence

By Rodrigo García

Pakistan’s Little Professor captivates crowds with motivational speeches

By Jaime Leon

Study: World's major cities to experience dramatic warming by 2050

Washington DC, Jul 10 (efe-epa).- Around 77 percent of the world's major cities will have experienced dramatic warming by 2050 and have conditions similar...

China’s elite academy grooms future leaders with lectures on Xi's principles

By Javier Garcia

Japan records steepest population decline in last 50 years

Tokyo, Jul 10 (efe-epa).- Japan in 2018 recorded its steepest population decline since 1968 with a record drop of 433,239, according to the figures released...

At least 63 'Muslims' arrested while trying to flee Myanmar

Yangon, Myanmar, Jul 10 (efe-epa).- Myanmar authorities have detained 63 “Muslims,” which may include Rohingyas, after the boat they were on stranded while...

China’s elite academy grooms future leaders with lectures on Xi's principles

By Javier Garcia

Embarrassing forced haircuts at Afghan schools become a thing of the past

By Baber Khan Sahel

United Nations, Jul 9 (efe-epa).- The world's governments are showing a lack of ambition in pursuing the 2030 Sustainable Development Goals (SDGs),...

Undocumented farmworkers in Florida fear massive roundups

By Antoni Belchi

Olafur Elliason's sublime installations plunge viewer into wondrous world

London, Jul 9 (efe-epa).- Conceptual artist Olafur Eliasson once transformed the Tate Modern's Turbine Hall into an awe-inspiring space with his floating,...

Water mafia thrives as India faces growing water crisis

By Mikaela Viqueira

Trump touts his record on the environment

Lucia Leal.

Ecuador's Life Raft of the Frogs blends research, conservation

By Christian A. Sanchez.

I agree Welcome to news4europe.eu. We use cookies to improve your online experience. Find out more.