September 23, 2019
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Apple strengthens its presence in China with new app development center

 An exterior view of an Apple store in Berkeley, California, USA, 29 January 2019. EPA-EFE/FILE/JOHN G. MABANGLO

An exterior view of an Apple store in Berkeley, California, USA, 29 January 2019. EPA-EFE/FILE/JOHN G. MABANGLO

Shanghai, Jul 10 (efe-epa).- Apple has reinforced its bid to conquer the mouthwatering Chinese market by inaugurating its first application development center in the Asian giant.

The United States-based tech powerhouse said in a statement released late on Tuesday that the app development program – located in the eastern city of Shanghai's Pudong New Area – would include lectures, networking sessions and experimental workshops for Chinese developers.

According to Apple, more than 2.5 million developers for its platforms hail from the so-called "Greater China" region, which includes Taiwan and Hong Kong as well as the People's Republic in mainland China.

Since 2010, when the App Store debuted in China, the nation's app developers have generated more than 200 billion yuan ($29.4 billion) in revenue from app sales worldwide.

The program, officially known as a "Design and Development Accelerator," follows on the footsteps of Apple's first such developer hub abroad that was opened in the Indian city of Bengaluru in 2017.

The company from Cupertino, California is pushing to improve its position in both India and China, two huge markets that are currently dominated by smartphone manufacturers who produce devices oriented towards the operating systems of Apple's main competitor, Android.

Apple also boasts four Research & Development centers in the Chinese cities of Beijing, Shenzhen, Shanghai and Suzhou, which employ a combined total of around 1,000 researchers focused on innovation in the realms of hardware, software and services and represent an investment of more than 3.5 billion yuan.

The opening of the Design and Development Accelerator in Shanghai comes amid the ongoing trade war between the US and China that is severely impacting tech manufacturers around the globe.

The American corporation has made its displeasure with the spat between the superpowers clear, with CEO Tim Cook writing a letter to shareholders in Jan. in which he warned that sales expectations in China for the company's flagship product, the iPhone, were being revised downward as the trade tensions were starting to have a negative impact on the Chinese economy.EFE-EPA

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