August 22, 2019
Latest News
Science & Technology

Happy 40th birthday: Tokyo exhibit evokes Walkman nostalgia

By Nora Olive

Tokyo, Jul 19 (efe-epa).- Walking on the street and, at the same time, listening to music was inconceivable until the appearance of Walkman, a small audio player that introduced the revolutionary concept of portable music that charmed the world 40 years ago.

A retrospective exhibition in Tokyo's Ginza Sony Park goes over the history of Sony's cassette player that changed the way people listened to music, decades before the emergence of digital music and online platforms.

“When I bought my Walkman, using my allowance, I was so happy I could burst. I even wore headphones in the bath and on the dining table. My mother would scold me,” recalls architect Nobuo Araki in a text that is a part of the exhibition being held in the months of July and August this year.

Like Araki, dozens of Japanese celebrities have lent their memoirs for this interactive exhibit that allows attendees to read their stories and listen to the same music as them through different models of the iconic cassette player.

With the Walkman's launch in 1979, Sony introduced the concept that listening to music was no longer something that had to be experienced indoors, it could be personalized and carried everywhere.

"Walkman is the brand that creates the culture of bringing music out from home, and younger people can enjoy music outside due to Walkman. They can enjoy music more easily," Ryoichi Numata of Sony's communications team told EFE.

The blue and silver model TPS-L2 was released on July 1 that year in Japan at a price of around 39,000 yen, which at the time amounted to about $180, and sold more than 50,000 units in its first two months.

A second version of this model ended up becoming the best-selling version in Walkman's history, selling more than two million units worldwide.

The exhibition traces the history of the famous device from its release into the market, through its adaptation to the CD and the MiniDisc, and concluding with the more recent models using digital reproduction.

A display case showcases some 230 Walkman models that have gone on sale, some of them as iconic as the Walkman Sports WM-B52, known for its distinctive yellow color, as well as other lesser known ones that were released as limited versions.

“It is a very important brand to us, and we are still producing the Walkman,” said Numata. Currently, Sony's focus is on improving the quality of musical experience.

With high-resolution audio, up to 256 gigabytes of internal memory, and a price of more than 3,000 euros, the WM1Z produced in 2016 has come a long way since the days of cassettes, and is aimed at a more select audience.

After a run of three decades and having sold more than 200 million units worldwide, in 2010, Sony withdrew the Walkman's cassette player from the market, unable to survive the competition posed first by the CD and then digital music.

While portable music is a pleasure we have all enjoyed for years, Sony seeks to bring the nostalgia that is evoked when one is made to hark back to their old Walkman and relive those years when leaving home with headphones was a privilege. EFE-EPA

nov/sc/ssk

News history
US Space Command to formally begin operations next week

Washington, Aug 20 (efe-epa).- The United States on Aug. 29 will launch its previously announced Space Command, which will initially have just 87 people...

Mammoth fossil 13,000 years old reveals rich paleontology of west Mexico

By Mariana Gonzalez

Butterfly wings could hold key to fighting forgery

By Snezana Stanojevic

India's Chandrayaan-2 enters Lunar orbit successfully

New Delhi, Aug 20 (efe-epa).- Indian spacecraft Chandrayaan-2, an ambitious project that seeks to explore the unchartered south pole of the Moon, entered...

Twitter: China has mounted campaign to delegitimize Hong Kong protests

San Francisco, Aug 19 (efe-epa).- Twitter on Monday said that it had uncovered a coordinated effort by 936 accounts originating in China to delegitimize the...

US gives China's Huawei another 90-day reprieve on sanctions

Washington, Aug 19 (efe-epa).- Chinese tech giant Huawei Technologies on Monday criticized the sanctions imposed by the Donald Trump administration as being...

Arctic’s accelerated ice melt, temperature rises worry experts

By Anxo Lamela and Juanjo Galan

Dinosaurs brought back to life with augmented reality

Logroño, Spain, Aug 11 (efe-epa).- Dinosaur lovers will be able to see the creatures brought back to life thanks to augmented reality.

Seaweed jungles: masses of algae vital to the Patagonian ecosystem

By Patricia Lopez Rosell

World's largest parrot lived in New Zealand 19 million years ago

Sydney, Australia, Aug 7 (efe-epa).- The world's largest parrot, which was nearly 1 meter (3.3 feet) tall and weighed around 7 kilograms (15.4 pounds),...

Scientists convinced there is life on other planets but have not found it

By Raúl Casado

Largest geode cave in Europe opens to visitors

Pulpí, Spain, Aug 4 (efe-epa).- The Pulpí Geode, the largest in Europe and second in the world, has opened to visitors 20 years after being discovered in...

The pink meanie jellyfish returns to South Africa

The pink meanie was discovered during a nightlight jellyfish dive by the Two Oceans Aquarium collections team in the waters around Robben Island and in Cape...

Study of dinosaur footprints shows their movement in soft terrain

By Pilar Mazo

Sahara sends dust to Canary Islands for 4.6 million years

Las Palmas, Spain, July 23 (efe).- The world's largest desert, the Sahara, has sent dust waves across the Atlantic ocean to Europe for at least 4.6 million...

NASA develops MHS spaceship to fly over Mars

By Ivan Mejia

India’s second lunar mission takes off with ‘billion dreams to the Moon’

By Sarwar Kashani and Shubhomoy Chatterjee,

US sees Moon landing anniversary as stimulus for new space race

By Alvaro Blanco

Russian spacecraft takes off for ISS, pays tribute to Apollo 11 Moon landing

Moscow, Jul 20 (efe-epa).-Russia's Soyuz MS-13 spacecraft lifted off on Saturday night from Kazakhstan's Baikonur cosmodrome on a trip to the International...

Chinese space lab Tiangong 2 to fall to Earth in controlled reentry

Beijing, Jul 19 (efe-epa).- Chinese space lab Tiangong 2 is set to return to Earth on Friday through a controlled reentry into the atmosphere after spending...

Happy 40th birthday: Tokyo exhibit evokes Walkman nostalgia

By Nora Olive

India to re-launch Moon mission Chandrayaan-2 next week

New Delhi, Jul 18 (efe-epa).- India’s space agency said Thursday that it would carry out the launch of its unmanned mission to explore the Moon's...

Ecuadorian women scientists slam gender gap in their profession

By Christian A. Sanchez

Another delay in India’s prestigious lunar mission, disappointing but needed

By Sarwar Kashani

I agree Welcome to news4europe.eu. We use cookies to improve your online experience. Find out more.