June 25, 2019
Latest News
Entertainment

Journalism in digital age must rethink how to reach its audience

By Gina Baldivieso

Santa Cruz, Bolivia, May 22 (efe-epa).- The challenge of journalism in the digital age continues to point toward determining what the audience's content and format preferences are, with the additional task of reaching a public whose attention is fragmented by the sheer amount of news and information accessible via their mobile devices.

This is one of the premises explored at the first Digital Journalism Forum by Agencia EFE, Spain's international news agency, in Bolivia, a forum held on Wednesday at the Hotel Marriott in the eastern city of Santa Cruz and sponsored by Repsol, Fonplata, Tecnicas Reunidas and Viva.

The main speaker at the forum was Agencia EFE's director of Digital and Business Development, Juan Varela, who besides being a journalist is also a consultant and communications executive with 30 years of experience in Spain, the United States and Latin America in online, audiovisual and print media.

The main thing for a journalist making the jump to digital is "understanding people, what they want, what the content is, but also what the formats are that interest them most," and how to ensure that the news they receive will be ever more interesting and attractive, Varela said.

"I think that that is the big challenge for journalism, which is the ongoing challenge although today it is increasing for us because the fragmenting of people's attention is very important," he said.

It's also about ensuring that the news has "more space in the lives of people and more screen time" on their mobile phones, which is the most-used device these days to access news and which Varela said "has completely revolutionized access to content and news."

"We in the media have to adapt ourselves and be able to share and distribute the best news possible with the best possible formats, by the closest device and which people feel is the most immediate," he said.

In an age when losing one's mobile device can become "one of the biggest tragedies of your life," journalists and media outlets have to be aware that when someone has that identification with a device like a cellphone "the content has to respond to those expectations," he added.

"It's all a challenge for the media, because there are no schedules here, there's no programming, one can access it 24 hours a day from anywhere and we have to be able to put the best news where the majority of the audience prefers to access it," Varela remarked.

According to the EFE exec, one of the main threats is the resistance to innovation, and so journalists must bear in mind that it's not winning the "big one," but rather being able to change more quickly and listen better to people that is important in this new age.

What doesn't change, however, are the principles that motivate journalism and its responsibility to provide "true, credible, high-quality, rigorous and confirmed" news content, he said.

The increase in warnings about "fake news" on the social networks creates an opportunity for the traditional media to regain the confidence of the public, but to do that they must know how to adapt.

Also participating in the forum were Fabiola Chambi and Nelfi Fernandez, prominent Bolivian online journalists, media directors and representatives of Bolivian companies.

In addition to the forum, Agencia EFE on Wednesday is inaugurating an exposition titled "EFE in Bolivia: 40 years in 40 photos" at the Casa Melchor Pinto in Santa Cruz, a photo exhibition that will be open to the public through June 9.

News history
World's top eatery: Argentine-owned Mirazur restaurant on French Riviera

Singapore, Jun 25 (efe-epa).- The Mirazur restaurant in Menton, France, on the French Riviera, owned by Argentina's Mauro Colagreco, on Tuesday appeared in...

Eva Perón: A true style icon

By Inmaculada Tapia

Repairs to Harry and Meghan's new home cost UK taxpayers $2.8 million

Madrid, Jun 25 (efe-epa).- The official home that Queen Elizabeth II of the United Kingdom has given to the Duke and Duchess of Sussex was refurbished using...

Da Vinci's "Continuous Organ" recreated, played

Rome, Jun 24 (EFE).- A reconstruction of an organ designed by Leonardo Da Vinci capable of sounding continuously without interruptions has been unveiled and...

Sommarøy: The island that wants to abolish time

By Anxo Lamela

Asian or Latin American eatery could win 2019 best restaurant under new rules

Bangkok, Jun 24 (efe-epa).- Revolutionary new rules that some consider controversial mean an Asian or Latin American restaurant could be crowned as the...

Wallenda siblings cross Times Square on wire 25 stories high

New York City, USA, Jun 23 (efe-epa).- Two well-known tight-rope walking siblings crossed New York's Times Square 25 stories above ground late on Sunday.

Myanmar model gets medical license revoked for 'sexy' social media posts

By Mratt Kyaw Thu.

Mexico is fertile ground for proliferation of sects

By Ines Amarelo

Pools, pop and colors in final day of Paris Fashion Week

By María D. Valderrama

Handicraft alms bowls made in the Ban Bat community in Bangkok

By Taryn Wilson.

Love of fine food tops controversy over immigration in US

By Tania Cidoncha

Thailand cave rescue

By Gaspar Ruiz-Canela

Bolivia marks winter solstice with nationwide celebrations

Tiahuanaco, Bolivia, Jun 21 (efe-epa).- Bolivia on Friday marked the Southern Hemisphere winter solstice - and commemorated the beginning of Year 5527 on...

The rare Fabergé pieces that link British, Russian royal families

By Remei Calabuig

By Claudia Zapater

Revelers descend on Stonehenge to mark northern hemisphere’s longest day

Hundreds of people, some more elaborately dressed than others, have descended on a 5,000-year-old stone circle known as Stonehenge in the United Kingdom, to...

Indians stretch and twist their bodies to mark Yoga Day

New Delhi, Jun 21 (EFE).- Millions of fitness enthusiasts across India on Friday morning stretched and twisted their bodies and performed breathing...

Alejandro Sanz to receive Hollywood Walk of Fame star

Los Angeles, United States, Jun 20 (efe-epa).- Spanish singer Alejandro Sanz is to receive a Hollywood Walk of Fame star in his name in Los Angeles, the...

An underground hip-hop scene is starting to emerge out of India's streets

By Kapil Bhardwaj

Guggenheim examines impact of racial injustice on Basquiat's work

Nora Quintanilla

Vivian Maier: the nanny who put street photography on the map again

San Sebastian (Spain) Jun 20 (efe-epa).- Vivian Maier, a nanny and amateur photographer who posthumously rose to fame after lockers stuffed with her photos...

Godzilla reemerges in new fight for coexistence between humans, beasts

By Patricia Rodríguez

Gaudi, flamenco and sun: Spain is sold in China as the ideal film set

By Paula Escalada Medrano.

I agree Welcome to news4europe.eu. We use cookies to improve your online experience. Find out more.