August 22, 2019
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Mexico's Paulina Rubio: Pop stars either reinvent themselves or fade away

 Mexican singer Paulina Rubio is returning to concert venues in the United States with a series of shows that will feature new arrangements of her signature hits, telling EFE in an interview in Miami that recording artists must reinvent themselves to survive in the music industry. EPA-EFE/Universal Music/

Mexican singer Paulina Rubio is returning to concert venues in the United States with a series of shows that will feature new arrangements of her signature hits, telling EFE in an interview in Miami that recording artists must reinvent themselves to survive in the music industry. EPA-EFE/Universal Music/

By Lorenzo Castro E.

Miami, Aug 9 (efe-epa).- Mexican singer Paulina Rubio is returning to concert venues in the United States with a series of shows that will feature new arrangements of her signature hits, telling EFE in an interview in Miami that recording artists must reinvent themselves to survive in the music industry.

The 48-year-old "golden girl" will kick off the North American stretch of her fourth world tour with a concert on Sept. 12 at the San Jose Civic Auditorium in San Jose, California, the first of 10 performances in the US in which she will draw from a repertoire of 30 songs reworked with a "new multicolor prism."

"Making changes is in vogue. With music, there are no rules," Rubio, who lives in Miami Beach, Florida, told EFE. "The process of taking apart your songs and re-producing them is like rediscovering your own story, your roots."

"It's reinvent yourself or die," said Rubio, who is touring the US for the first time in seven years in support of her most recent studio album, "Deseo" (2018).

That 11th studio album, which was her first since 2011, featured collaborations with several other recording artists, including Venezuela's Nacho on "Desire (Me Tienes Loquita)," Spaniard Juan Magan on "Late Mi Corazon" and Colombian band Morat on "Mi Nuevo Vicio."

"I see myself as a chameleon. I absorb and then do my own thing," said Rubio, who added that three decades in the music business have convinced her that "labels are made to be removed."

She told EFE it is unlikely that she will perform songs from her early days in children's pop group Timbiriche during the US tour, in which she will visit cities in California (San Jose, Alpine and Los Angeles), Arizona (Phoenix), Texas (Houston, McAllen and San Antonio), Illinois (Chicago) and New York (Brooklyn), as well as Washington DC, in September.

"I have a big personal repertoire. I have to honor my catalogue, my hits," she said, though adding that she would love to receive an invitation to perform as part of an anniversary Timbiriche reunion tour.

Besides her roles as a singer and composer, Rubio also is an actress, model and business woman and has served as a coach for the Spanish and Mexican versions of "The Voice," a vocal talent competition television show of Dutch origin; and a judge in the US adaptation of the British reality TV music competition "The X Factor."

Rubio launched her solo career in 1992 with an album titled "La Chica Dorada" (the origin of her "golden girl" nickname) and broke into the American market eight years later with "Paulina," which was the biggest-selling Latin album in the US in 2001.

That studio album included the hit "Yo no soy esa mujer," whose message of female empowerment continues to resonate in a world in which women, in Rubio's view, "now have everything to achieve whatever they want."

"As a Hispanic woman in the United States, I feel in a very good place and that my dreams have absolutely come true," said Rubio, who says she is currently immersed in production-related projects and also has been crafting a new studio album in recent months.

The Mexican recording artist also reflected on the impact the Internet has had on the music industry.

"It's incredible that you can upload a song and in a minute millions of people can listen to it. It's incredible that you don't need middlemen to ask your fans what they want to hear at your concert," Rubio said.

A mother of two with several projects in the pipeline, the recording artist said she has no intention of stepping away from the concert stage or music, which she says provides her with a tool for a "unique freedom of expression." EFE-EPA

lce/mc

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